The purpose of mystery shopping is very simple. Companies want to know if employees are following policies and offering excellent customer service. There is a lot of competition between most businesses.
We as consumers have a choice where we spend our money. It’s proven we tend to shop at places that treat us well.
Mystery shoppers give unbiased opinions evaluating more than what the average customer notices.
I behave like a normal customer, so that none of the associates or employees guess my intention. While keeping my identity secret, I search for information.
Before I leave home I’m provided a checklist full of information that I’m to notice during the shop. Once there, I have to interact with the staff. I’ll notice the attitude of the employees and look for neatness and weather or not the inside and outside of the building is clean. My duties start as soon as I enter the establishment until I walk out the door.
Favorite assignments have included gas stations, fast food, fine dining, auto, storage facility, entertainment places and everything in between.
Once I complete a shop I gather all my notes, receipts and photos. The nest step is little difficult. This requires me to remember my experience, complete a questionnaire and write a report.
Mystery shopping does not pay a great deal. I would have to do many many shops a week to make a living. Personally I don’t have the time. My family favorite shops include fine dining and entertainment.
Brent and I get to enjoy fun evenings followed by great meals.